Himel reinforces commitment to ‘Safe electricity for all’

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Showcases key product offerings and channel partner programmes at the Middle East Energy Exhibition 2023

Himel, the award-winning global manufacturer and supplier of electrical products, participated in the recently concluded Middle East Energy (MEE) Exhibition 2023 in Dubai, UAE.

The brand showcased its comprehensive portfolio of products and projects for residential, commercial and industrial sectors.

The Himel Pavilion displayed key product offerings in low voltage power distribution, final distribution, industrial automation, energy management and home electric categories.

Solar range of products

The attractions included the recently launched solar range of products and smart series for appliance automation along with live Reactive Power Compensation Control cabinet and earth leakage demo of Himel’s Residual Current Circuit Breaker, according to a corporate press communique.

“At Himel, our commitment to value engineering is at the heart of everything we do. Through our vast portfolio, we are facilitating access to affordable and reliable electrical products required for the safer infrastructure of homes, commercial spaces, and industrial facilities,” affirmed Shrinivas Chebbi, Global Business Head, Himel.

Expansion

The company has also recently expanded its distribution and retail network multifold, creating robust ecosystem in Middle East and Africa. During the exhibition, Himel welcomed new retail channels Danube Group, one of the largest suppliers in the UAE for building materials and home interiors and Homesmiths, the leading home improvement store chain in UAE.

” Leveraging our on-ground and digital marketing capabilities and resources, we aim to support our network in a wholesome way,” asserted Vibha Thusu, the company’s Global Head of Marketing and Communication.

“At Himel, we believe in building strong alliances with our channel partners to provide the best possible solutions to end-customers,” noted Onur Ural, Head of Channel Marketing & Management.

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