GROHE launches GROHE SPA with the latest cutting-edge technology


‘Health through Water’: GROHE SPA invites users to luxurious water rituals, taking advantage of the positive effects on body, mind and soul

For unique wellness spaces: With diverse customization options, GROHE SPA enables the transformation of the bathroom into a home spa tailored to individual needs

Masterpieces for the bathroom: Portfolio encompasses GROHE’s premium products, characterized by the highest quality, cutting-edge technology, unrivalled precision and progressive design

GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, has revitalized its GROHE SPA collection, The GROHE SPA portfolio ranges from elaborate faucet collections, customizable ceiling showers and intricate ceramics to complementary accessories. Progressive designs are combined with carefully selected colors, materials, and finishes to create luxurious home spa experiences.

Taking place from the 18th until 25th of April 2023, visitors can experience GROHE SPA first-hand at Milan Design Week, Located in the Brera district, GROHE SPA will be showcased by a celebration of our true passion for water – through a water surface installation which will reflect the stunning architecture of one of the world’s most prestigious art museums, the Pinacoteca di Brera, while expressing the overall GROHE SPA Health Through Water concept. The exhibition will be complemented by innovative bathroom designs occupying four immersive cubes nestled within the space, each expressing one of our four tiers: exclusive 3D metal-printed products, bespoke Atrio and Allure Brilliant Private Collections, trend-leading GROHE Colors, and a multi-sensory experience for the brand’s shower solutions.

GROHE SPA enables a new level of individual expression in the bathroom. The GROHE Atrio and Allure Brilliant Private Collections in particular present customers with a choice of different color, material, finish and handle options to help them design one-of-a-kind bathroom pieces. In order to enable end-consumers to enjoy an authentic marble style with a high-quality finish, GROHE is partnering with Caesarstone, the global pioneer of premium countertop surfaces, to craft faucet handles in the brand’s timeless and durable quartz designs. Caesarstone has a long-standing reputation for designing and producing high-end engineered surfaces, used in some of the most exclusive residential and commercial buildings around the world. Caesarstone surfaces can also be combined with GROHE SPA Private Collections.

Patrick Speck, Leader LIXIL Global Design, EMENA, stated: “GROHE SPA products sit at the intersection of premium quality, cutting-edge technology, unrivalled precision, and progressive design. We are driven by a spirit of redefining what is possible, using industry-leading production techniques like 3D metal-printing to create exclusive designs and the ultimate water experience for the bathroom”.

This launch comes from GROHE’s belief that Nothing compares to water and that water is considered a source of vital energy as It can be cleansing, invigorating, healing. Whether it’s the soothing sounds, or the feel on the skin, through our experiences with water, we can switch off from the noise of the outside world – to find peace for body, mind, and soul. It is usually the bathroom that serves as a personal space of retreat where the positive effects of water on the body and mind can be fully embraced. It’s the place for precious me-moments of indulgent bliss where we find hidden strength and new energy.


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