FIFA World Cup Qatar 2022™: Delivering a Memorable Fan Experience

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Fans from all over the world can look forward to 29 days of football, music, culture, and lifestyle – a true festival of football!

During the FIFA World Cup Qatar 2022™, the FIFA Fan Festival will take place at Al Bidda Park – in the centre of Doha, in the heart of Qatar. Special attention will be given to entertaining all types of fans, from devoted supporters to music, food, culture, and lifestyle enthusiasts. A highly anticipated test event is also announced for Hayya Card holders on 16 November ahead of the actual fan festival that coincides with the World Cup from 20 November to 18 December. It is the place to be for all football fans!

In addition to watching 64 matches live on giant screens, fans will be able to participate in and enjoy a wide range of cultural and educational experiences. Each is designed to help them connect and engage with the global football culture. The FIFA Fan Festival™ will have something for everyone.

A reimaged World Cup experience

An integral part of every fan’s football journey, this festival focuses on making football a global, accessible, and inclusive sporting event, offering a once-in-a-lifetime experience to fans. The reimagined festival is set to augment the fan experience by providing millions with the opportunity to celebrate their shared passion for football while experiencing the best in music, entertainment, culture, food, and games in a safe, friendly, and highly entertaining environment.

Logistics and supply chain will play a major role in bringing such a global event to fruition with the goal of making the FIFA Fan Festival™ a memorable experience for locals and visiting fans alike. “Providing fans from various regions of the world the opportunity to take back a memorable World Cup experience is a tall ask which will be made possible by employing a complex set of logistics operations”,explains Ranjeev Menon, Group CEO of GWC, the Official Logistics Provider for FIFA World Cup Qatar 2022™.

Logistics behind the fan experience

Bringing to life the world’s biggest football festival is no easy feat. Setting up such an extraordinary event often involves an exhaustive checklist that needs careful planning and execution. At the heart of it, logistics has a critical role to play in ensuring that everything runs on time and smoothly without any bottlenecks. All towards ensuring that fans do not fall short of a splendid experience!

Football brings with it numerous associated experiences such as F&B, hospitality, and retail, thus enabling local, regional, and international brands an opportunity to serve the fans. Creating an exciting and safe environment for football fans to enjoy the game alongside these associated aspects will be a massive logistical undertaking. The planning, construction, and operation of such a venue is a complex logistical exercise that involves various critical factors such as the installation of power, water supply, drainage, catering, perimeter fencing, etc, in addition to provisions for security and medical facilities.

A resource-consuming project, the fan festival calls for support from specialist event logistics agencies, right from the preliminary planning to transporting furniture, fixtures, and equipment (FF&E), setting up the venue, to ensuring smooth supply chain operations throughout the duration of the festival. Ensuring success for the largest football party on the planet comes down to immaculate planning and execution, right from shipping consignments inside the host country to warehousing under product-ideal conditions, from where replenishments can be distributed to the end destination.

The goal of the FIFA Fan Festival™ is to provide fans with an experience of a lifetime. To that end, dedicated teams from GWC will continue to work hard behind the scenes providing solutions such as safe warehousing, venue delivery, installation set-up, site dismantling after the festival, and return shipping to the next destination. As the Official Logistics Provider, GWC will be at the heart of all the action providing the necessary logistical support to make the FIFA Fan Festival™ a grand success.

Alongside the FIFA Fan Festival™ at Al Bidda Park, refer to the various other Entertainment Destinations planned in Qatar to add to the world-class fan experience: The Corniche in Doha City, MiddleBeast presents Aravia in Al Wakrah, Lusail Boulevard, Arcadia Spectacular in Ras Bufontas, Al Khor Fan Zone and Industrial Area Fan Zone.

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