Fashion Week: Challenge Group flies in style


February is the month of the world’s four most prominent Fashion Weeks. As an established fashion logistics expert, Challenge Group is actively involved, transporting top designer pieces across the world.  

10:00 on a Monday morning in Milan, Italy. A well-known designer label has just completed a final, last-minute collection which is listed to show at the New York Fashion Week in the following few days. The designer’s logistics manager immediately contacts Challenge Air Cargo, who arrange for a dedicated truck to collect the valuable haute couture and deliver it to Challenge Handling at Liège Airport in Belgium later that evening.

Experienced Challenge handling staff carefully transfer the high-priority shipment from the truck and load it onto the waiting Challenge Airlines BE New York flight. The Boeing 747 freighter takes off the next morning, arriving in New York that same afternoon. Less than 48 hours after the urgent Milan phone-call, the world’s A-Listers and Who’s Who in the fashion world admire the designer’s latest creations as they are artfully modelled on the catwalk, stealing the show with their simplicity and line.

Challenge Group has been involved in transporting high-end fashion from some of the world’s top designers for twenty years. Last-minute shipments like the one described here are rare but do also happen. Normally, shipments from Italy destined for the New York fashion week, for example, are planned seasonally, with final preparation cooperation taking place in the month running up to the event. During that time, each week around five to ten main deck positions on the New York flights out of Liège are blocked for containers loaded with all kinds of often fragile fashion accessories, shoes, and hanging garments.

China-bound shipments are more than double the size, with ten to fifteen weekly main deck positions dedicated to designer wear. And because high-end fashion is also high value fashion, Challenge Group takes every precaution to ensure the absolute integrity and safety of the shipments. Every pallet is checked at origin against a specific internal checklist, boxed trucks are used, and all containers are sealed using Challenge Group’s own seals and are kept under the watchful eye of the Challenge Group security team.      

“Milan, New York, and China Fashion weeks are routine staples in our annual Challenge Air Cargo operations,” says Or Zak, Commercial Vice President of Challenge Group. “Unlike the haute couture fashion collections themselves, which present incredibly stunning new designs every time, Challenge Group faithfully delivers its own consistent style: high quality, an eye for detail, and seamless transport. A great deal of planning goes into ensuring that each Fashion Week is a perfect performance every time, showcasing the world’s latest trends. Challenge Group, too, is a trendsetter here in its own right!”


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