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GROHE strengthens its presence in Saudi

The GROHE brand, part of LIXIL, a global leader in complete bathroom solutions and kitchen fittings, is expanding its footprint in Saudi Arabia with a new premium showroom in Jeddah in partnership with SARA Group, Middle East’s distributor and retailer of premium sanitary products.

The inauguration which was held yesterday, offered a window to a world of exquisite design, innovation, sustainability, and products. Consumers will have the opportunity to discover GROHE’s range of bestselling bathroom and kitchen solutions that have been specifically crafted to meet sustainability and contemporary design standards. The new showroom is expected to meet the growing demand for high-quality sanitaryware fittings in the Kingdom as luxury real estate and hospitality projects take off.

KSA is witnessing rapid growth in hotel building activity, with 42,033 hotel rooms under construction as of March 2023, accounting for 35.1 percent of the 119,505 being built in the region according to data from the hotel industry monitoring firm STR. Research has also shown that the Saudi real estate sector is forecast to reach close to $100 billion, creating strong growth opportunities for developers and investors.

Fawzi Dernaika, Leader, KSA, LIXIL EMENA, said: “We are delighted to announce yet another milestone in the Kingdom of Saudi Arabia. Our partnership with SARA Group will enable us to showcase the beauty, elegance and cutting-edge innovation that defines GROHE’s products. Equally, GROHE’s commitment to sustainability is aligned with the KSA Vision 2030, contributing to the circular economy in the Kingdom and bolstering the thriving hospitality and real estate industry. With this new showroom, we are focused on delivering the most innovative solutions for our customers in Jeddah and beyond.”

Maher Tahan, Vice President, SARA Group added: “At SARA, we strive to create truly exceptional spaces – whether that is people’s homes or prestigious five-star hotels. We are delighted to work with the GROHE brand to bring their unparalleled product range to customers looking for innovation, style, and functionality. Our team is looking forward to delivering personalised services to ensure that customers find exactly what they are looking for.”

GROHE’s range of products is designed to suit modern lifestyles and sustainability demands – such as touchless faucets that can reduce water consumption by up to 70% and contribute significantly towards green accreditation. In the last ten years alone, GROHE brand has received over 300 design and innovation awards as well as several top rankings as one of Germany’s most sustainable large brands.

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