UD Trucks Senior Executives Visit Abu Dhabi’s Al Masaood Service Facility


New facility effectively doubles capacity – can handle 30 trucks and 12 body repairs at a time

New workshop will strengthen UD Trucks’ market share

UD and Al Masaoods’ support communities with Abu Dhabi 2030’s goals

UD Trucks and Al Masaood senior executives met ahead of the launch of a new facility in Mussafah, Abu Dhabi, that is scheduled to open soon to support the growing number of customers of the Japanese truck manufacturer. This brand-new state-of-the-art service centre will help UD Trucks to meet growing demand without compromising on quality or customer satisfaction, and by putting a high value on uptime.

UD Trucks Senior Vice President, Jacques Michel, UD Trucks Middle East, East & North Africa President, Mourad Hedna, along with Hani Tannir, CEO Group Industrial at Al Masaood, met with customers and discussed the brand’s long-term vision and direction as well as its future within the Isuzu Motors Group. Customers from across the emirate attended the event, which allowed them to visit the brand-new facility and learn more about its capabilities.

This new facility will double the brand’s servicing capacity in comparison to its previous facility, providing service space for 30 trucks and 12 body repairs. The number of technicians has also increased substantially – from 21 to 39.

By focusing on providing and delivering the highest quality customer service and after sales support, the new workshop reflects the commitment of both UD Trucks and Al Masaood to positively contribute to the Abu Dhabi and Al Ain communities in accordance with the Abu Dhabi 2030 vision, which seeks to develop a resilient and sufficient infrastructure that can support economic growth in the years ahead.

The workshop is expected to contribute to strengthening UD Trucks’ market share by providing sustainable aftersales services, while Al Masaood will continue to provide the highest standards of support to UD Trucks customers on a larger scale. Also included in the expanded workshop will be a large parts warehouse, which will result in faster turnaround times.

Mourad Hedna, UD Trucks Middle East, East & North Africa President, said: “At UD Trucks, we strive to provide uncompromising service support, which means adhering to efficient and clear standards. The unwavering premium service that we aim to deliver needs to be complemented by having the right instruments to execute our approach. We firmly believe that our long-standing partner, Al Masaood, will serve our customers in their newly established location with unmatched tenacity, providing excellent aftersales services and ensuring our promise, To Go the Extra Mile.” Mohammed El Zeftawi, General Manager of Al Masaood Commercial Vehicles and Equipment, commented: “Al Masaood CV&E Division and UD Trucks have enjoyed a long-lasting relationship that is built on a shared vision of offering customers sustainable end-to-end sales and aftersales services. Our much-anticipated M40 facility will help us achieve our common objectives and will further strengthen our relationship. Besides offering excellent after-sales services on a larger scale, the new workshop also has a sizable parts warehouse, which will greatly reduce turnaround time, further enhancing the overall customer experience. We look forward to continuing to build our partnership with UD Trucks, which was established in 1981, as part of our commitment to consistently improving the experience of our customers in the region.”


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