UD Trucks joining The Plastic Pledge


Aim to fight global plastic pollution

A leading manufacturer of commercial trucks has announced its participation in The Plastic Pledge, an innovative and impactful project aimed at addressing the global plastic pollution crisis.

In partnership with the Arabian Ocean Rowing Team, UD Trucks MEENA (Middle East, East & North Africa), is determined to help make a difference by reducing plastic consumption both within its organisation and on an individual level.

The Plastic Pledge Project is in keeping with UD Trucks’ firm belief in corporate responsibility and its dedication to creating a cleaner and greener future. By actively addressing the challenges posed by plastic waste, UD Trucks aims to set a precedent for sustainable practices within the automotive industry and inspire others to join the cause.

Multiple initiatives

The Plastic Pledge Project encompasses a range of important initiatives, each designed to make a significant impact on plastic consumption – currently, at least 11 million tons of plastic enter the world’s seas every year!

To drive change from within, UD Trucks will implement employee awareness and training programmes, ensuring that each member of the organisation understands the importance of reducing plastic waste, and actively participates in the initiative. Additionally, UD Trucks will engage with suppliers and partners to encourage them to take initiatives for sustainable packaging and plastic reduction efforts.

‘Better Life’ strategy

As part of its ‘Better Life’ strategy for the planet, UD Trucks will organize plastic-free events and actively support recycling and waste management practices. By forging partnerships with environmental organisations and government agencies, UD Trucks aims to create a network of like-minded individuals and entities dedicated to minimizing plastic pollution.

Earlier in May 2023, UD Trucks employees met with Toby Gregory, Founder and Captain of the Arabian Ocean Rowing Team, to learn more about the team’s historic achievement of rowing across the Atlantic Ocean. Toby’s 42-day journey, alongside two other team members, was the result of arduous training and dedication.

“Plastic pollution is a pressing global issue that requires immediate action. By joining forces, we believe we can make a significant impact and drive positive change. Every simple action counts,” stressed Mourad Hedna, President, UD Trucks MEENA. 


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