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RouteQ to meet demand for delivery routing in the ME

Technology provider is to deliver assistance in addressing key delivery challenges in the region

RouteQ, a subsidiary of Yandex and a provider of cloud-based delivery management software solutions, recently announced an expansion of its operation to the Middle East, to plug the critical gaps in the region’s delivery fleet operations, by providing comprehensive route planning and delivery tracking capabilities for today’s competitive retail, e-commerce, delivery providers, and fast-moving consumer goods businesses.

Couriers are facing increased demand in the wake of the pandemic and e-commerce volume is expected to remain high for some time. Some project that the e-commerce market in the UAE will reach US$ 8bn by 2025. RouteQ believes that digital transformation will play a significant role in determining the shape of the region’s logistics market in the coming years.

“The number-one challenge facing B2C or B2B organizations in the region, when it comes to moving goods and services from point A to point B, is the vague or incomplete destination address,” remarked Vladimir Nesterov, General Manager, RouteQ Middle East.

Long experience

Yandex’s experience in mapping exceeds 15 years, and the company has built on past innovations (particularly in the field of complex algorithms) to leverage modern maps and traffic data to enable the most precise delivery in the industry, a press communique said.

More than 200 parameters let enterprises optimize their routing to meet modern logistics challenges — like delivery time windows and customer self-tracking — and dramatically reduce workloads for call centers at the same time. An advanced module, built specifically for the Middle East, lets customers and delivery managers collaborate to fine-tune target locations where a more precise address is not available.

These factors play a vital role in significantly reducing delivery truck mileage. Organizations can use RouteQ technology to reduce the number of vehicles used for delivery routes by 30%, which further reduces the carbon footprint and makes operations more sustainable.

RouteQ recently opened operations in Dubai to expand its presence in the Middle East and help regional businesses address their delivery challenges.

In the coming year, Nesterov plans to expand the company’s regional sales and marketing team, as well as its implementation and support units.

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