Route optimization assists SASAFCO


Additionally, it helps to optimize travel time while reducing fuel consumption

SASAFCO, the Saudi Arabian food manufacturer, seller and distributor with operations across the Middle East, has announced its new initiative, part of its ‘Game Changer Strategy’, that focuses on the creation of stronger distribution points.

With route planning and route optimization, SADAFCO is taking the next step in making distribution more future-ready, optimized, and efficient. Identifying the most cost-efficient route will add productivity and flexibility to these complex processes, according to a press communique.

“With optimization, we will be able to serve more consumers and manage our sales strategies more effectively. Streamlining our processes using technology. Tools like sales force automation, supplier management systems, and sales operational planners are all critical elements to improve the accuracy and efficiency of downstream distribution,” stated Patrick Stillhart, CEO, SADAFCO.

The most important promoter of routes optimization operations is the Information Management & Development Department. Route planning is one of the most essential elements of any effective sales strategy. It entails mapping out the routes taken in order to schedule their visits in the most efficient and effective way possible while also following achievable constraints and business demands.

Additionally, it helps to achieve customer satisfaction and optimize travel time while reducing fuel consumption, as well as targeting important customers. With route optimization and other sustainable initiatives, SADAFCO strives to ensure the future of future generations by achieving sustainable development and protecting the environment, the press statement concluded.


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