RAKEZ and Amazon to empower SMEs


RAKEZ business community will have access to a suite of Amazon’s services

Ras Al Khaimah Economic Zone (RAKEZ) and Amazon UAE have inked a strategic collaboration to enable businesses registered within the hub to sell their products to millions of customers across the UAE on Amazon.ae.

The initiative is aimed at supporting small and medium enterprises (SMEs) to scale their businesses online, by enabling them to leverage Amazon’s capabilities, tools, services, programmes and people to navigate the digital economy, a press communique indicated.


The collaboration was cemented through the signing of a Memorandum of Understanding (MoU) between Ramy Jallad, CEO, RAKEZ Group, and Jasmin Frick, Director, Amazon Seller Success, MENA.

As part of the collaboration, members of the RAKEZ business community will have access to a suite of Amazon’s services including tools for seamless seller registration and onboarding; seller education through on-site training, in-person workshops and live webinars; and support teams to ensure a smooth digital journey.

“With the UAE’s e-commerce industry expected to reach US$ 9.2bn in 2026, SMEs operating in the online space have a huge potential to unlock greater success. In this context we are thrilled to collaborate with Amazon, to provide the SMEs in our community the opportunity to gain access to Amazon’s array of capabilities to reach new heights,” remarked Jallad.

RAKEZ is home to over 18,000 companies, with a significant number of SME businesses focused on product sales.

Customer-centric mission

“At Amazon, SMEs are core to our customer-centric mission. Our sellers play a pivotal role in enriching our customers’ experience, offering a wider selection of products and competitive prices,” stressed Frick.

‘’Selling on Amazon.ae offers sellers an opportunity to expand their footprint as they tap into our business model to better serve the millions of customers that visit Amazon every day across the UAE. This is closely aligned with our goal of hosting products from 100,000 businesses, including local SMBs, on Amazon.ae by 2026, in alignment with Dubai’s Economic Agenda D33,” concluded Frick.


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