Unit will be led by James Mark, in the newly created role of Head of NEV Fluids
PETRONAS Lubricants International (PLI) has announced the launch of its new NEV Fluids Business Unit to support the research, development, and marketing of lubricant solutions specifically designed for the electric vehicle (EV) market.
Creating an innovative division is responding to the growing demand across EMEA for EVs. It will be led by James Mark, former EMEA Marketing Director, in the newly created role of Head of NEV Fluids.
Considering the fact that the Middle East has awareness on electric vehicles, especially the UAE, where 95% of the population is familiar with the concept of owning an electric car, and 7 out of 10 consumers are interested in learning about the cost-effective aspects of electric vehicles (EVs); as per a study by General Motors.
National Electric Vehicles Policy
Further, the UAE government launched a National Electric Vehicles Policy that aims to promote the adoption of electric vehicles and outlines a series of measures and targets for the electric vehicle sector. One of the key targets is to have 50% of cars on UAE roads electric by 2050. The Ministry of Energy & Infrastructure’s (MOEI) UAE Electric Vehicle Policy includes having 914 AC and DC charging stations for electric vehicles by the end of 2023, according to a press communique.
Without a doubt, the rise in EVs creates new challenges for the automotive and lubricant industry. Still, PLI is committed to investing resources to be the key global player in this segment and deliver high-performing solutions that meet customer needs.
“I’m excited to lead our research and development teams to engineer the EV fluid solutions for tomorrow, today. I look forward to growing PLI’s NEV Business to become a key global player in this segment,” remarked James Mark, Head of NEV Fluids Business Unit, PLI.
“PETRONAS Lubricants International’s target is to be a top player in the EV Fluids Solutions Industry, and this team will be the catalyst to accelerate us towards this ambition,” stated Alessandro Orsini, Head of Group Marketing and Group Customer Excellence, PLI.