Malia Group to leverage AI capabilities of SAP


RISE with SAP and S/4HANA will enable the group to predict and respond to market trends

Malia Group, a Lebanon-based regional leader in pharmaceutical, personal care and FMCG products, has announced it will transition to SAP cloud-based solutions to leverage AI and other embedded advanced technologies to fuel its growth while empowering employees in their roles and strengthening its commitment to sustainability goals.

According to Malia Group executives, SAP was selected as a partner in digital transformation largely due to its extensive focus on AI, automation and machine learning. SAP has made several announcements recently reinforcing its commitment to creating an enterprise AI ecosystem for the future that complements its business applications suite, and helps customers unlock their full potential.

“As we continue to expand our product portfolio and market coverage, we are excited to capitalize on SAP’s predictive analytics to anticipate market trends, customer preferences, and demand patterns. This will enable us to proactively adjust our strategies and maintain a competitive edge,” affirmed Joanne Sarraf Chehab, Chief Executive Officer, Malia Holding.

Diversified Group

Malia Group is eyeing growth in terms of both geographical and product line expansion. The family-owned group currently comprises 25 companies leading across sectors including industry, consumer goods distribution, technology solutions, fashion, engineering and more.

“I am excited by the potential generative AI will complement and empower our Malians with their tasks and support them in making informed decisions faster. Moreover, SAP’s robust security measures ensure that our critical business information is protected against ever-evolving cyber threats,” asserted Jennifer Younane, Chief Technology Officer, Malia Trust.

 “Now customers are increasingly focused on the benefit of staying abreast of AI, which is embedded in our solutions with automatic updates delivered through our RISE with SAP and GROW with SAP programmes,” noted Alaa Jaber, Managing Director, SAP Qatar and Fast Growth Markets.


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