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Tuesday, September 27, 2022

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IVECO Trucks launches new T-WAY and S-WAY

The IVECO T-WAY is the off-road vehicle designed and engineered for the toughest missions in the most extreme conditions, which takes over from the legendary TRAKKER. It introduces a new HI-TRONIX automated transmission with functions specifically developed for off-road mobility. The new rear disc brakes, heavy-duty rear suspension system for Tandem axles, lower kerb weight and a host of features such as the Off-Rode mode, together with ESP, Hill Holder and high-comfort cab add up to outstanding efficiency and safety.

IVECO completes the IVECO WAY heavy range with the IVECO S-WAY the on-road truck developed to deliver a complete package of features focused on the driver, on efficiency and business oriented. The IVECO S-WAY delivers a fuel efficiency increase of up to 4% with a new engine line-up, a redesigned cabin and advanced features, further reducing its Total Cost of Ownership and raising the stakes on business productivity.

IVECO now offers a complete, renewed line-up for both off and on-road missions.

After the European live virtual launch at the beginning of June, the brand presents the new off-road truck IVECO T-WAY and the on-road truck IVECO S-WAY to the Africa & Middle East market in a series of dedicated days organized between 5th and 7th December 2021 at the Dubai Autodrome.

IVECO, with the claim DRIVE THE NEW WAY, unveiled the new IVECO WAY range to its customers, dealer network and representatives of the automotive press in a launch event. A program designed specifically to bring guests closer to the new IVECO world starting with a product presentation and following with a dedicated test drive on an on-road and off-road track which allowed to concretely appreciate the significant innovations in the IVECO vehicles.

More than 150 guests appreciated the new functionalities of the range, completely built around the driver, with particular attention to productivity, safety and a completely renewed and redesigned cabin, to improve the on-board comfort and vehicle performance.

IVECO took a direct approach to the launch specially designed to touch and test the new IVECO range. It offered participants a unique experience, telling an immersive story made up of a mix of video content and live interactions. It took the guests on a discovery journey through IVECO’s world and unveiled the latest-born in its long lineage of legendary trucks.

Carmelo Impelluso, IVECO Head of Commercial Operations EMEA, commented: “With the launch of the new IVECO T-WAY and IVECO S-WAY, we now offer our customers the most complete, entirely renewed, business-oriented product range for off-road and on-road missions. The new IVECO WAY family enables us to cover the whole set of market demands with a coordinated offer of very differentiated products. Today, our customers see their trucks as a business tool. They look for a complete solution that will deliver the profitability they need. This is what makes our IVECO WAY range unique: it delivers everything our customers expect – and more.”

Fabio De Serafini, Africa & Middle East Business Director, said: “Every detail of the new IVECO WAY Range has been developed in order to optimize all the Total Cost of Ownership elements: fuel consumption, price, residual value, maintenance and uptime costs, driver satisfaction and productivity. With the new “WAY” family, we cover the whole set of market demands with coordinated, but very differentiated products. The world is moving fast, and the world of transport must not only keep up, but anticipate and drive the change.”

IVECO T-WAY the toughest vehicle engineered for the most extreme off-road missions

The IVECO T-WAY builds on the heritage of robustness and reliability of the brand’s long lineage of champion off-roaders. It introduces state-of-the art technological solutions to exceed all expectations in productivity, payload capacity, safety and driver comfort. These characteristics of extreme toughness, high performance and reliability are clearly expressed by the theme of the advertising launch campaign: “TREAT IT BAD”.

“T” FOR TOUGH: designed and engineered for robustness and reliability

The IVECO T-WAY has been designed to offer best-in-class performance in every off-road mission, robustness and torsional rigidity. It carries over from its predecessors the legendary robustness of the high-resistance steel chassis with a 10mm thick frame, with a Rail Bending Moment at the top of the segment at 177 kNm. The front axle has a maximum capacity of up to 9 tonnes. Hub reduction on the rear axle is standard to maximize strength and performance.

The new heavy-duty rear suspension system for Tandem axles optimises vehicle weight and improves off-road performance with greater ground clearance and a better departure angle.

The IVECO T-WAY delivers all the power needed for traction and PTO with IVECO’s reliable and efficient Cursor 13 engine (13 litres) that develops up to 470/480 hp.

The engines are coupled with the proven 16-speed HI-TRONIX automated gearbox, which now also features new functions specifically intended for off-road mobility including a Hill Holder function to help departure on steep slopes, Rocking Mode to help recover traction in slippery conditions and Creep Mode for ultra-low speed when idling; for the on-road sections of the mission, the Ecoroll, function that uses the vehicle’s inertia when travelling downhill enhances the transmission’s efficiency.

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