GROHE expands in Saudi with largest-ever showroom of its kind


As part of its ambitious growth strategy in the Kingdom of Saudi Arabia, GROHE is partnering with Bayt Alebaa to showcase its latest breakthroughs, reiterating its commitment to Saudi Arabia’s transformation, and contributing to its vibrant economic diversification. ​GROHE, one of the global leaders in complete bathroom and kitchenfittings is partnering with Bayt Alebaa, Jeddah – the Kingdom’s go-to destination for ceramics, marble, kitchens and sanitaryware. This is the first-of-its-kind showroom featuring GROHE’s exquisite designs, innovative sustainability solutions, and advanced technology.

The partnership with Bayt Alebba is another strategic step by GROHE as it expands its presence in the Kingdom. The showroom will showcase GROHE’s GET collection of faucets available exclusively at Bayt Alebba. In addition, consumers and businesses in the Kingdom will have access to GROHE’s range of bestselling bath and kitchen solutions that have been specifically designed to meet sustainability and design standards, with their contemporary design and future-oriented functions.

Fawzi Dernaika, Leader, KSA, LIXIL EMENA, said: “We are delighted to announce our partnership with Bayt Alebaa in Jeddah, which will enable our customers to experience the beauty, elegance and cutting-edge innovation that defines GROHE’s products. Saudi Arabia’s rapid economic progress is spurred by new projects in real estate, hospitality, and public infrastructure. We are proud to support this strategic growth with a strengthened product portfolio for consumers as well as the commercial and residential sector, which will be showcased at Jeddah. Our vision is centered on delivering some of the smartest and most innovative solutions for our customers in KSA and beyond.”

With the launch of GROHE’s partnership with Bayt Alebba, many Saudi consumers can now enjoy access to GROHE products that champion sustainable and responsible water consumption. GROHE’s Saudi expansion is also aligned with the Kingdom’s key objectives in Saudi Vision 2030 to reach net zero by 2060 through new investments in energy and water conserving technologies. GROHE’s range of products offers contemporary designs adapted to suit modern lifestyles and sustainability demands – such as touchless faucets that can reduce water consumption by up to 70% and contribute significantly towards green accreditation. In the last ten years alone, GROHE has received over 300 design and innovation awards as well as several top rankings as one of Germany’s most sustainable large brands.


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