Dubai CommerCity unveils ‘Logi-Flow’


Move to empower SME businesses in the realm of digital commerce

Dubai CommerCity, the first and leading free zone dedicated exclusively to digital commerce in the Middle East, Africa and South Asia (MEASA) region, is a joint venture between the Dubai Integrated Economic Zones Authority (DIEZ) and Wasl Properties.

The Zone has recently announced the launch of ‘Logi-Flow’, a move towards integrating block chain technology with the logistics operations of small and medium-sized (SME) companies. This integration aims to lower costs for these companies while enhancing the overall flexibility and efficiency of their logistics, particularly in digital trade.

Logi-Flow, a secure and measurable system, relies on a pay-as-you-go approach tied to transaction volume. It offers round-the-clock support without incurring IT service and maintenance costs, ensuring transparency throughout the entire order process, from creation to delivery.

Addressing challenges

“This step addresses challenges that companies might face across various stages of e-commerce operations, particularly during the initial setup. These challenges involve the costs of establishing a proprietary “block chain” platform, coupled with ongoing operational expenses due to continuous system operations,” commented Abdulrahman Shaheen, Senior Vice President, Property Management and Supply Chain, Dubai CommerCity.

“This platform will significantly contribute to the progress and expansion of the digital commerce sector in the upcoming phase. This is especially significant considering the projection that e-commerce retail sales in the UAE will account for 12.6% of total retail sales by 2026.” He added.

Spanning 2.1mn sqft and developed at a cost of AED 3.2bn (US$ 871mn), Dubai CommerCity aims to assist new and existing digital trade enterprises across the MEASA region. It provides modern offices, advanced warehouses, and last-mile delivery services, a press statement concluded.


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