Dubai CommerCity and Link launch SparkBiz


E-commerce solution for businesses keen to setup and expand in the region

Dubai CommerCity, the first and leading free zone dedicated to digital commerce, part of the Dubai Integrated Economic Zones Authority (DIEZ) and a joint venture with the property developer Wasl, recently signed a partnership agreement with the Wafi Group’s upcoming omnichannel department store Link at Wafi City to launch SparkBiz, a unique solution that offers exceptional benefits to businesses looking to enter and expand in the region’s market.

The launch came during a signing ceremony, attended by Sheikh Ahmed Bin Mana Al Maktoum, Deputy Chairman, Wafi Group, and Amna Lootah, Board Member, Dubai CommerCity, and representatives from both sides.

This partnership reflects the free zone’s commitment to achieving the objectives of the Dubai Economic Agenda (D33), which seeks to double the size of Dubai’s economy and accelerate the growth of its digital economy. It also reaffirms its commitment to supporting the UAE’s digital economy strategy, which aims to create opportunities and enhance foreign direct investments.


Further, the launch of SparkBiz contributes to enhancing Dubai CommerCity’s reputation as an ideal destination for global businesses to benefit from a competitive and advanced digital ecosystem that enables them to build their presence in the region.

SparkBiz is an initiative that seeks to encourage foreign companies to enter the region’s market by facilitating business establishment procedures and offering cost effective solutions, customs support, a unique omnichannel experience, optimized digital marketing, a platform to test the financial performance of products, and a state-of-the-art physical space at the free zone.

“Dubai has always been at the forefront of adopting cutting-edge technological solutions to enhance its digital ecosystem and facilitate business operations for companies in the UAE. This contributes to consolidating Dubai’s position as a global hub for trade and business, attracting foreign investments and global businesses to create a dynamic and advanced business environment through its economic zones,” asserted Sheikh Ahmed Bin Mana.

“This strategic partnership is an important development and aligns with our efforts to lay the foundations for a more integrated and flexible economy, based on innovation, and advanced technology as the main drivers of sustainable development,” affirmed Amna Lootah.

Multiple benefits

“The SparkBiz solution serves as an exceptional opportunity for retailers to access a diverse set of benefits and packages, including company setup processes such as visa services, leasing and licensing, and bank account opening, in addition to offering a unique omnichannel experience, and fulfillment services including customs documentation, storage, and handling, among others,” she added.

“Link will play a vital role in providing a seamless phygital experience, bridging the gap between physical and virtual retail to consumers, and offering global retailers a unique test market opportunity. SparkBiz, will offer exceptional benefits to businesses looking to enter and expand in the region’s market,” commented Stephanie-Alexandra Chartier, Head of Marketing, Wafi Group.

Dubai CommerCity offers a competitive digital commerce ecosystem and a comprehensive turnkey digital commerce solution for businesses to operate efficiently and with ease. Additionally, Dubai CommerCity offers digital commerce strategy consulting, guidance on digital commerce regulations in the region, end-to-end logistics solutions inclusive of warehousing and last-mile delivery, complete digital commerce platform solutions, digital marketing services, and other support services, a press communique stated.

Phydigital store

Link is a phygital department store, which is set to open at Wafi City in the heart of Dubai, who enables products to be displayed physically in its 3300sqm showroom and purchased digitally through its marketplace.

Consumers will be able to touch, feel, and try products from different categories, including fashion, electronics, accessories, cosmetics, and more. The products showcased in Link will primarily be new to the market and not found in retail stores in the region, offering a unique setting for discovery and experience.


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