AMICO Group adopts RISE with SAP


Deal to enhance omnichannel solutions for its customers in the MENA healthcare market

The AMICO Group, a UAE-based leader in healthcare specialty markets in the MENA region, is continuing its digital transformation journey supported by technology company SAP to enhance its customer experience and engagement through personalized, omnichannel solutions, and to increase agility and enable future expansion plans, the Group revealed in a press statement.

The official signing ceremony was attended by executives from both enterprises. “AMICO continues to experience rising demand for our personalized solutions in MENA’s evolving healthcare market and, by leveraging cloud computing, we can respond in an agile way, with improved operational scalability and flexibility,” observed Ibrahim Itani, Chief Information Officer, AMICO. 

“With SAP S/4HANA, Datasphere, and Analytics Cloud (SAC), AMICO will have access to real-time data and analytics to respond to changes in the market and better serve our customers, while simultaneously reducing the complexity of our operations and enhancing our innovation capabilities,” he continued.

The AMICO Group, established in 1984 in Saudi Arabia, has emerged as a leading medical device distributor in the MENA region. With a strong presence in 12 countries, the company specializes in eight key segments which include Orthopedics, Neurosurgery and Ophthalmology.


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