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SAP ramps up investment in Saudi Arabia

SAP ramps up investment in Saudi Arabia to enhance National technology skills

Tech giant opens an SAP Experience Center in Al Khobar

SAP has announced it is increasing its investment in Saudi Arabia, a critically important market for the global technology company.

To enable further co-innovation with new and existing customers and partners, SAP has launched a first-of-its-kind regional SAP Innovation Hub in the Kingdom and will also open an SAP Experience Center in Al Khobar shortly.

In addition, SAP is extending its elite program for training in advanced technology skills, organized in collaboration with the Ministry of Communications and Information Technology (MCIT), until at least 2025, according to an official press communique.

Digital-centric workforce

“The Ministry is collaborating with SAP to support the creation of a digital-centric workforce enabled by training programs such as the SAP Academy of Engineering. We encourage a collaborative approach to leveraging new technologies for the benefit of all organizations and individuals,” remarked Eng. Haitham AlOhali Vice Minister, Saudi Ministry of Communications and IT.

“Our investment in the SAP Experience Center and Innovation Hub as well as the SAP Academy of Engineering is part of our four-pronged strategy to support the rapid development of the Kingdom’s digital market, alongside accelerating new technology adoption and establishing a robust partner ecosystem,” commented Ahmed AlFaifi, SVP & MD, Middle East Africa–North.

SAP Experience Centre and Innovation Hub

AlFaifi explained that the SAP Innovation Hub will serve as a pivotal platform for fostering a vibrant community of innovation and co-creation in Saudi Arabia. Designed to empower individuals and organizations to collectively tackle operational challenges and drive incremental business value across various industries, custom-tailored to the Saudi market, the hub will bring together SAP global and regional experts, local businesses, startups, and partners in a collaborative environment.

SAP Academy of Engineering Programme

The extension of the SAP Academy of Engineering program is the result of the success of the first two intakes, according to AlFaifi.

In 2023, through its partnership with the MCIT, SAP saw a total of 127 IT talents graduate from its flagship SAP Academy for Engineering in San Ramon, California in the Unites States. The program targets the most promising Saudi national technology talents to foster their IT technology, application-development, and AI skills, while priming their leadership expertise.

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