Speed, efficiency and reliability are the core aspects of any delivery service. In a competitive world where time means money, express services are rushing to offer customers the competitive advantage over other players. Our Editor caught up with Jason Ashbrook, VP Commercial, Asyad Express who was in Dubai for Seamless 2025. He offers a keen insight into the customer-driven innovations at his organisation, and more.
Abigail Mathias: What does Seamless 2025 represent for your business?
Jason Ashbrook: We are really excited to be at Seamless and Home Delivery Middle East 2025.It is one of the region’s top events for logistics and e-commerce. For us, it’s a chance to connect with partners, showcase how we’re helping businesses grow through smarter logistics, and share our vision for scalable, customer-driven innovation. Our participation also showcases Asyad Express’s role in supporting Oman’s strategy to become a leading logistics hub for the region, aligned with Oman Vision 2040.With strong support from Asyad Group, we’re backed by a powerful logistics network across the GCC, including multimodal infrastructure and multiple warehouse locations in Oman, the UAE, and KSA. We’re here to show that we’re ready to support e-commerce growth at every level.
AM: How does Asyad Express differentiates itself in the logistics and e-commerce space?
JA: Asyad Express stands apart by delivering true end-to-end fulfillment tailored for the GCC’s e-commerce demands. All within a single, integrated ecosystem:
o Comprehensive Fulfillment
From receiving and warehousing to order preparation, delivery, and reverse logistics, Asyad Express offers a fully unified system. Our fulfillment model removes fragmentation and gives brands visibility, control, and speed without the burden of owning infrastructure.
o Built for speed and scale
We provide 24hr = 48hr delivery across Oman
Same-day and next-day delivery in major UAE cities
1–3 day delivery across the GCC.
Our main Oman Multimodal hub at Muscat airport, UAE hub at JAFZA, alongside Oman express last mile gateways in all Omans main cities, ensures scalable fulfillment with express reach.
o Tailored for high-demand verticals
We support brands in dynamic sectors like beauty, wellness, fashion, FMCG, and subscriptions through:
• Custom pick, pack, and kitting
• Personalised gift messaging
• Stock buffering for surges
• Full reverse logistics and re-fulfillment
• Cash-on-Delivery handling
- Tech-enabled, customer-centric
- Real-time inventory tracking
- Integration-ready APIs
- Full visibility from checkout to delivery
Our customers always stay informed, and brands stay in control.As part of Asyad Group, we are embedded into Oman’s national logistics backbone, ports, free zones, dry ports, and freight corridors, connecting sea to shelf with unmatched efficiency.
AM: Who are your key customers, and how are you helping them scale in the region?
JA: We work with a wide range of businesses, from small startups launching their first product to some of the world’s biggest e-commerce platforms. Whether it’s a local beauty brand or a company from the UK entering the GCC, we help them scale with logistics that are flexible, fast, and tech-enabled. We’re proud to support names like Amazon, Shein, iHerb, and Mumzworld, but just as proud to support the next wave of fast-growing SMEs.
Our platform gives businesses a single point of access to our GCC express network, removing complexity and helping them focus on growth. It’s all about lowering costs, improving delivery performance, and creating a smooth customer experience.
AM: Why should businesses choose Asyad Express over other regional or international logistics providers?
JA: As part of Asyad Group, we’re built on Oman’s strategic location and strong logistics infrastructure, which gives us a real advantage in connecting Asia, Europe, and the Gulf. We have direct access to Oman’s ports, dry ports, and road networks, which means we can move goods faster, clear customs more efficiently, and give our clients full visibility every step of the way. At the end of the day, we’re not just delivering products, we’re helping businesses grow. That’s why many global and regional e-commerce brands already trust us to fulfill their orders across the GCC.
And we’re ready to do the same for others looking to scale in this region.
AM: What message would you share with potential partners or customers, or those looking to start a new e-commerce business?
JA: Whether you’re a startup, an SME, or a global brand, Asyad Express can help you grow faster and deliver more reliably across the region. Our fulfilment and reverse logistics services are built to make scaling simple, from managing inventory and deliveries to handling returns efficiently. We work with everyone from emerging brands to major names like ASOS, and Landmark, with the same focus on speed, reliability, and customer success.
The region is moving fast, and we’re here to help businesses keep up, stay ahead, and reach new markets with confidence.
