MAN Truck & Bus and Darwish Bin Ahmed & Sons mark 30 years of partnership in the UAE; Unveil the MAN TGE
Unveiling of MAN TGE to UAE customers highlight of the event.
MAN Truck & Bus recently celebrated a significant milestone – 30 years of partnership with their exclusive UAE Importer, Darwish Bin Ahmed & Sons (DBA) – in a special event held in Dubai. The evening also featured the highly anticipated UAE launch of the MAN TGE, a bold expansion into the growing Van segment.
Hosted in the presence of key customers, industry leaders, and senior executives from MAN Truck & Bus and DBA, the event paid tribute to a partnership that has significantly influenced the UAE’s commercial vehicle sector.
Speaking at the event, Mr. Thomas Hemmerich, Senior Vice President & Head of Sales Area International, MAN Truck & Bus SE, emphasized the strength and significance of the partnership: “Our collaboration with DBA isn’t simply about vehicles—it’s about trust, shared vision, and relentless innovation. DBA’s deep local understanding combined with MAN’s world-class engineering has been the cornerstone of our success. Tonight, as we celebrate 30 exceptional years, we look ahead with the launch of the MAN TGE—ushering a new era of mobility solutions.”
Echoing this sentiment, Mr. Abdulla Alketbi, Group Managing Director – Darwish Bin Ahmed & Sons, shared: “The journey with MAN Truck & Bus over the past three decades is a source of great pride. Together, we have continually elevated industry standards, and now, with the introduction of the MAN TGE, we’re thrilled to offer UAE customers, yet another exceptional solution tailored for the future.”
The highlight of the evening was the dramatic unveiling of the MAN TGE, positioned as the “truck among vans.” Engineered to excel in urban environments, the MAN TGE blends MAN’s proven reliability with the agility and intelligence demanded by modern logistics. Featuring outstanding cargo capacity, superior safety systems, and smart driver-assist technologies, the MAN TGE is uniquely suited to the challenges of UAE region, ensuring enhanced efficiency and performance for businesses of all sizes.
The event concluded with an engaging product walkaround and networking dinner, allowing guests firsthand experience of the MAN TGE’s capabilities, innovative features, and premium design.
MAN aims to sell more than 30,000 TGEs for the first time in 2025. One component in achieving this goal is the commitment in the UAE. Sales of the vehicles will start in the third quarter of 2025, with the first vehicle deliveries targeted for the end of 2025. The MAN TGE will be offered locally in the station wagon and minibus variants, as well as in cooperation with local bodybuilders as an ambulance vehicle. However, service technicians and mobile pet care are also important target groups for this vehicle segment locally.
MAN was already successful in the neighbouring country of Qatar in 2021 with an order for more than 60 MAN TGEs. The TGEs, which were converted into VIP shuttles with luxurious equipment and customised by MAN Individual, transported visitors to the matches during the 2022 Men’s World Cup in Qatar. Today, the vehicles are in use as shuttles at various hotels and are proving themselves very well in extreme temperatures.
With a proven track record spanning three decades and a future driven by innovation, MAN Truck & Bus and Darwish Bin Ahmed & Sons remain committed to delivering pioneering transport solutions that continue to move the UAE forward.
The launch of the MAN TGE van in the UAE is expected to bring significant changes to the commercial vehicle market. In the following ways:
Diversification of Offerings – MAN Truck & Bus is traditionally known for heavy-duty trucks, but with the TGE, they are entering the light commercial vehicle segment. This means businesses now have a premium van option designed for both urban and desert environments.
Customisation for Various Industries – The TGE is available in station wagon, minibus, and ambulance configurations, making it suitable for logistics, passenger transport, and emergency services. This flexibility could attract a wide range of fleet operators.
Regional Adaptation – The van has been tailored for Middle Eastern conditions, with enhanced air conditioning, dust-resistant filters, and high-temperature tires. This ensures reliability in extreme weather, making it a strong competitor in the market.
Boost to Fleet Efficiency – MAN’s Connected CoDriver telematics solution helps businesses track and manage their fleets more efficiently. This could lead to cost savings and improved operational efficiency for companies adopting the TGE.
Future Sustainability Moves – MAN has already announced plans to introduce battery-electric vehicles (BEVs) in the UAE and GCC markets. The TGE launch could be a stepping stone toward greener commercial transport solutions.
Overall, the MAN TGE’s arrival is likely to shake up the market, offering businesses a high-quality, adaptable, and technologically advanced alternative to existing commercial vans.
