By (Stefan Schmied – Leader of the IMEA region at LIXIL)
As I reflect on my journey through the bustling cities and serene landscapes of the Middle East, I am continually inspired by the region’s dedication to sustainable development. The innovative energy-efficient solutions emerging here are not just transforming our approach to water conservation; they are setting a new standard for sustainable living.
Sustainability is no longer a buzzword; it’s a way of life, embedded deeply into the national agendas across the Gulf Cooperation Council (GCC) countries. From the futuristic skyline of Dubai to the sprawling developments in Riyadh, there is a palpable shift towards integrating environmentally responsible practices in every facet of life. Public transport, architecture, and construction are all undergoing a green revolution, and it’s an exciting time to witness these changes firsthand.
Take the UAE, for instance. The UAE Water Security Strategy 2036 is a testament to the country’s commitment to ensuring sustainable access to water, even during emergencies. With goals like reducing total water demand by 21%, reusing 95% of treated water, and increasing national water storage capacity, the UAE is leading by example.
Saudi Arabia, too, has ambitious plans. As part of its Vision 2030, the Kingdom aims to reach net zero by 2060, focusing on new energy and water-conserving technologies. This is particularly crucial as the demand for water is expected to surge alongside rapid development in sectors such as hospitality, entertainment, and religious pilgrimage infrastructure.
Living in one of the most water-stressed regions in the world, we understand the urgency of these measures. Statistics reveal that 83% of the MENA region’s population is exposed to high levels of water stress. With global temperatures rising, an additional one billion people are predicted to face water stress by 2025. This looming crisis underscores the need for robust water-saving strategies.
Fortunately, the collaboration between the public and private sectors in the GCC is yielding remarkable results. In the global sanitaryware market, there is a shift towards smart technologies designed to minimize water wastage. As part of this wave of innovation, manufacturers are working closely with regional stakeholders to enhance water efficiency on a large scale.
For instance, touchless faucets like our GROHE touchless faucetsreduce water consumption by up to 70%. These faucets, equipped with advanced sensor technology, ensure that water only flows when needed, significantly cutting down on wastage. Similarly, GROHE’s EcoJoy technology integrates water-saving features into a variety of our products, helping to conserve water without compromising performance.
Another groundbreaking product is the GROHE SmartControl shower system. This innovative system allows precise control over water flow and temperature, promoting both water and energy savings. By maintaining consistent water temperatures, the SmartControl system enhances the shower experience while reducing unnecessary water and energy use.
Smart water controllers and meters are also playing a vital role in tracking water usage, identifying inefficiencies, and keeping consumers aware and informed of water consumption in their homes. Installed within transmission lines, these meters can detect fluctuations in water flow, pinpoint leaks quickly, and monitor water usage across various sectors. By 2030, it is estimated that 700 million smart water meters will be deployed globally.
While the strides made in water conservation are commendable, there is still work to be done. Governments need to transition from a linear model of water use and disposal to a circular model. This means more greywater recycling, advanced sewage treatment plants, and increased desalination facilities. Diversifying water resources is crucial as we move forward.
As the GCC countries continue to diversify their economies, managing water resources efficiently will be paramount. The burgeoning demand for water highlights the need for conscious management and regional cooperation. Innovative water-saving technologies will be essential to support the growth of mega projects in tourism, hospitality, and public infrastructure, which are vital for economic progress.
In closing, I encourage everyone—from policymakers to everyday consumers—to embrace these energy-efficient solutions. Together, we can ensure a sustainable future for the Middle East, where water conservation is not just a necessity but a shared responsibility.
