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Focus on sustainability & innovation

Al Laith Group wraps up a successful 2023/2024 Middle East events season

Focus on sustainability and innovation for the future

Al Laith Group, one of the Middle East’s leading providers of comprehensive temporary project solutions, has completed its key activities for the 2023/2024 winter events season, during which the company delivered more than 65 major projects and significantly expanded its footprint across the region.

Building on its legacy of excellence, Al Laith delivered a wide range of world-class events in the United Arab Emirates and Saudi Arabia, including concerts for Ed Sheeran in Dubai and the F1 Saudi Arabian Grand Prix 2024, reinforcing its reputation as a trusted partner for major events and infrastructure projects.

Notably, the company recently played a crucial role as an Official Strategic Partner for the Saudi Motorsport Company (SMC), which underscored Al Laith’s commitment to delivering high-quality temporary infrastructure and services for world-class sporting events such as the F1 Saudi Arabian Grand Prix 2024. Al Laith provided the equipment and services for the Grand Prix held in March this year, cementing a long-term relationship with SMC.

Sustainability measures

During the 2023 DP World Tour Championship, Al Laith implemented several important sustainability measures, including the deployment of electric golf carts and machinery, solar tower lights, mobile water refilling stations and waterless urinals.

Al Laith has been providing temporary solutions to a range of industries including Oil and Gas, Power and Energy, Logistics, Events and Entertainment, Real Estate and Construction since its foundation in 1995.

“Our involvement in just about every major music, sporting and cultural event across the Middle East has helped us set new benchmarks for the industries within which we operate,’’ commented Jason English, CEO, Al Laith Group.

Al Laith Group, part of CG Tech, an international technology investment group, is a leader in providing diverse temporary project solutions across the Middle East, a press communique concluded.

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