Bridgestone Middle East has announced a new promotional campaign ‘Be Everywhere’ to encourage the UAE residents to discover the country’s landmarks while showcasing about the company’s range of 4×4 tyres which offer a superior on and off-roading experience. The campaign includes a radio competition that will run on both Virgin Radio and Al Arabiya FM where listeners will be asked to guess the location of Jeep Wrangler JL from a description provided on air.
Once the campaign is announced, the FMs will provide hints of the location on their social media pages. There will also be an additional clue provided on the radio stations’ websites as well as on Bridgestone’s official Instagram page ‘Bridgestone MEA’.
Commenting on the new campaign, Stefano Sanchini, Regional Managing Director, Bridgestone Middle East, said: “Bridgestone seizes the opportunity to engage residents of the UAE by prompting them to visit the landmarks in the country in a move to boost the local tourism industry. This campaign encourages people to re-discover the UAE while raising awareness about our range of 4X4 tyres that they can use for their SUVs and 4x4s during their trips.”
As part of the campaign, the radio competition will choose a total of nine winners that are being announced from Sunday, February 21, and who will then join the RJs live on Thursday, March 3 for the final round. The winner will get a brand-new Jeep Wrangler JL, while the daily winners will have a chance of winning Amazon vouchers worth AED 500.
Bridgestone offers three applications for its 4×4 tyres which cater to the individual preferences of drivers. These include Off Road, On Road and a dual range offering both applications. The Dueler A/T Off-Road range is designed for driving on more rugged and aggressive terrain. The On-Road range, which includes both Alenza and Dueler models, offer a dynamic driving experience, total control, and excellent steering precision. Bridgestone’s On/Off-Road Dueler H/T range not only aims for a comfortable ride with confident traction on wet and dry surfaces but also integrates technologies that help deliver durability on all terrains.