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Al Masaood partners with Dongfeng

Al Masaood announces exclusive distributorship for Dongfeng Automobile Corporation

Chinese brand to bring high-quality commercial and passenger vehicles to customers in the UAE

Al Masaood Commercial Vehicles & Equipment (CV&E), part of renowned Abu Dhabi-based business conglomerate Al Masaood Group, has recently announced that it has secured exclusive distributorship rights for Dongfeng Commercial Vehicles under Dongfeng Automobile Corporation – one of China’s premier automotive manufacturers.

This partnership marks a significant expansion in Al Masaood’s portfolio, introducing a comprehensive range of Dongfeng’s commercial vehicles, including heavy, light, and medium-duty trucks, to the UAE’s market. The collaboration was unveiled at an exciting launch event at the Dubai Autodrome, according to a press statement.

The partnership also extends to the exclusive distributorship of Dongfeng’s DFAC (Dongfeng Automobiles Company Ltd.), which include light duty model ranges, cementing Al Masaood’s position as one of the leading distributors of DFAC light duty trucks, vans and pick up vehicles in the UAE.

Significant inroads

Chinese brands have been making significant inroads into the global trucking industry. In the Middle East, particularly, these vehicles have gained popularity for their adaptability to the region’s challenging environments and their alignment with the diverse needs of the market. This partnership with Dongfeng positions Al Masaood at the forefront of this shift, offering cutting-edge solutions from one of China’s leading automotive companies.

The introduction of seven new truck models, including two advanced electric vehicles (EVs), marks an expansion for Al Masaood from solely heavy-duty to a more inclusive range that encompasses light and medium-duty trucks.

This broadened offering is set to provide small and medium enterprises (SMEs) and existing clientele with a wider array of vehicles. The versatility and efficiency of these trucks, particularly the electric models, reflect a significant step towards sustainable transportation solutions, aligning with the UAE’s vision for a greener future.

Milestone

“Entering into this partnership with premier Chinese brand, Dongfeng, is an extremely exciting and important milestone for us at Al Masaood. Through this cooperation, we hope to offer our customers in the region products and solutions of the highest quality and value to further their operations and the logistics industry,” asserted Hani El Tannir, CEO, Al Masaood Group Industrial.

“The launch event was a huge success, and we are thrilled to have shared this launch with our partners and guests. With Dongfeng’s expertise and Al Masaood’s long-standing experience, we

look forward to driving progress together,” commented Mohammad El Zeftawi, General Manager of Al Masaood CV&E.

High-quality vehicles

Dongfeng Automobile Corporation manufactures high-quality commercial vehicles, passenger vehicles, new-energy vehicles, engines, auto parts, and components. The collaboration gives Al Masaood access to Dongfeng’s expertise in vehicle technology, innovative solutions, and ongoing support services.

“Partnering with Al Masaood to bring our innovative and high-quality commercial vehicles to the UAE market is a substantial opportunity for Dongfeng Automobile Corporation,” remarked Gong Renjun, Regional Director at Dongfeng Automobile Company.

Dongfeng Motor Corporation (DFM), founded in 1969, is one of China’s largest automobile groups.

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