Bridgestone MEA launches premium tyres TURANZA 6α and ALENZA LX200 powered by ENLITEN™ technology
Bridgestone, a global leader in tyres and sustainable mobility solutions, launched two new premium tyres – TURANZA 6α and ALENZA LX200 – during a launch event for CIS region held in Tbilisi, Georgia.
The event brought together Bridgestone Middle East Africa’s valued partners from 6 different countries across CIS region, including Tegeta Motors, MLG, Armoni and Berdimuradov, alongside their esteemed customers, underscoring the company’s commitment to strengthening its presence across the CIS region.
The introduction of TURANZA 6α and ALENZA LX200 expands Bridgestone MEA’s premium tyre portfolio and addresses the evolving needs of modern drivers in the region. The launch reflects the company’s focus on innovation, safety, performance and sustainability while reinforcing its commitment to delivering advanced mobility solutions tailored to regional market requirements.
Gurhan Cevikel, Head of Marketing AME, stated: “The launch of TURANZA 6α and ALENZA LX200 reflects Bridgestone’s commitment to advancing mobility through innovation, premium performance and sustainable solutions. As the needs of drivers in our region continue to evolve, we remain focused on delivering tyres that combine comfort, safety and efficiency while supporting a more sustainable future.”
Powered by Bridgestone’s innovative ENLITEN™ technology, the TURANZA 6α has been developed in response to extensive consumer research and evolving consumer expectations, prioritising the three attributes that drivers value most – ride comfort, quietness and wet weather performance. Building on the success of the TURANZA T005A, the tyre delivers an 8% improvement in ride comfort, an 8% reduction in road noise and a 14% improvement in wet grip, providing drivers with a quieter, smoother ride and greater confidence in challenging weather conditions.
The TURANZA 6α also delivers tangible efficiency benefits. ENLITEN™ technology provides a 15% improvement in wear life, 15% lower rolling resistance and a 14% improvement in fuel efficiency, helping reduce fuel consumption in conventional vehicles while extending the driving range of electric vehicles. Enhanced wear tolerance also enables the tyre to better withstand the higher weight and instant torque associated with EVs, while its advanced engineering delivers confident handling across a wide range of everyday driving conditions.
Also powered by ENLITEN™ technology, the ALENZA LX200 delivers a refined and well-balanced driving experience tailored for modern SUVs and electric vehicles (EVs). Designed to enhance comfort without compromising performance, the premium tyre offers a 26% improvement in ride comfort and an 11% reduction in road noise, creating a quieter and smoother journey for drivers and passengers alike.
Building on Bridgestone’s expertise in SUV tyre engineering, the ALENZA LX200 also delivers tangible gains in durability and efficiency. Compared to its predecessor, the tyre offers an 11% improvement in wear life, a 5% improvement in fuel efficiency and a 4% enhancement in wet weather grip, providing greater confidence, longer-lasting performance and improved everyday driving efficiency. Its advanced engineering delivers responsive handling and reliable performance while complementing the premium driving experience expected by SUV owners.
Erdem Cetin, General Manager, Product Planning & Strategy, AME, stated: “TURANZA 6α and ALENZA LX200 have been developed to meet the evolving expectations of drivers in terms of comfort and performance. Through ENLITEN™ technology and advanced engineering, TURANZA 6α delivers outstanding ride comfort, reduced road noise and enhanced wet weather performance, while ALENZA LX200 offers premium comfort, responsive handling long lasting performance tailored specifically for SUV drivers.”
The TURANZA 6α is available in 64 sizes, covering 15-inch to 20-inch rims, while the ALENZA LX200 is offered in sizes ranging from 17-inch to 22-inch rims, ensuring broad compatibility across premium passenger vehicles and SUVs. The TURANZA 6α also incorporates a redesigned tyre profile, advanced tread pattern and Bridgestone’s Nano Pro-Tech technology to enhance ride comfort, wet-weather performance and efficiency. Designed with sustainability at its core, the tyre reduces its environmental footprint throughout its lifecycle, achieving a 16% reduction in CO₂ emissions during production and a 13% reduction during use compared to its predecessor, while its lighter-weight construction and lower rolling resistance further improve resource efficiency.
With the launch of TURANZA 6α and ALENZA LX200, Bridgestone continues to strengthen its premium passenger and SUV tyre portfolio, reinforcing its commitment to innovation, safety and sustainability. Powered by ENLITEN™ technology, both products reflect the company’s commitment to delivering future-ready mobility solutions that create greater value for customers while supporting its Sustainability Business Model and Bridgestone E8 Commitment.
