GROHE Launches Regional Distribution Centre in Dubai Logistics City

GROHE, the leading German global brand for complete bathroom and kitchen solutions, has recently launched its new MENA Regional Distribution Center (RDC). Located in Dubai Logistics City, the new facility will reduce transportation lead times for customers and support inventory ramp-up for new product launches. GROHE is now one of the few brands in the region to use a local distribution center. Leveraging Dubai’s strategic position between East and West, GROHE’s newest RDC will serve as an ideal hub that will optimize operations and lead times between European and Asian production facilities, supporting the continued growth of the business in the region. In the MENA region, GROHE now has three such facilities in Dubai, Egypt and Turkey. Operated by Kuehne+Nagel, the RDC is powered by renewable energy through solar panels. The state-of-the-art facility was inaugurated in the presence of Jonas Brennwald, Leader, LIXIL EMENA, as well as other top executives representing the GROHE brand. “As one of the most sustainable brands in the sanitary industry, we are aware of our responsibility in making a positive impact on climate change mitigation through our business operations, products and services. Our new MENA RDC will contribute to region’s green ambitions and mission for sustainability,” stated Renu Misra, Leader MENA, LIXIL EMENA. “This new warehouse for GROHE is a testament to our commitment to operating sustainably and supporting the reduction of carbon dioxide emissions, while supporting our partners’ business expansion,” commented Lee I’ons, Regional Director, Kuehne+Nagel.

GROHE Launches Regional Distribution Centre in Dubai Logistics City