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Renault inks deal with West Coast Group

Renault Trucks signs a major deal with UAE waste management Co.

  • New deal is West Coast Group’s first partnership with Renault Trucks
  • Renault Trucks’ distributor, Al Masaood, secures biggest ever order in the UAE for AWD trucks
  • Leading UAE waste management company pens deal for 24 All-Wheel Drive Trucks

West Coast Group, one of the UAE’s leading suppliers of waste and facilities management services, has confirmed an order for 24 All-Wheel Drive (AWD) trucks from Renault Trucks. The deal, which is the French truck maker’s biggest ever order of AWD trucks in the United Arab Emirates, is for 22 units of the D14 RK270 4×4 model and two Kerax 440 P6x6 trucks.

All models are All-Wheel-Drive trucks, which is just one of the reasons West Coast Group decided to choose Renault Trucks for this significant purchase. Renault’s trucks are renowned for their reliability and are equipped with a multitude of safety features, such as ABS and EBS, as well as technologies that meet the UAE-based waste management company’s operational requirements.

The usable chassis length is one of the longest available on the market at over six meters, and the trucks’ turning circle provides optimum maneuverability in narrow spaces. Compared to competitor brands, Renault Trucks offers class-leading engine performance with higher torque at lower RPM which results in frugal fuel consumption and a longer engine life.

Mohamed Zeftawi, General Manager of Al Masaood Commercial Vehicles & Equipment, said: “Al Masaood has been an icon of the UAE automotive market for over four decades. Being the sole distributor for Renault Trucks in Abu Dhabi has helped us to deliver excellence in service and our major clients now range from government departments and civil defence through to industrial and commercial organizations. This new deal with West Coast Group represents an important vote of confidence in both the quality of the vehicles produced by Renault Trucks and the strong reputation of Al Masaood for delivering the highest standards of service.”

He added: “It is a result of our decades of experience in the UAE’s automotive sales and after-sales market that we are able to provide our customers with the highest professional standards of service.

A substantial factor in securing the deal was West Coast’s confidence in Renault Trucks’ UAE distributor – Al Masaood – which has been a leader in the waste management industry for almost two decades. In particular, the high quality of after sales service it provides, with 24/7 availability across three branches in the UAE, and Renault Trucks’ two year warranty on spare parts both contribute to a seamless operation.

Commenting on the new deal, Dany Rmeily, CEO of West Coast Group, said: “Trucks are in the frontline of our business, so the success of our services significantly relies on the vehicles we use in the field. Having Renault Trucks in our fleet provides the guarantee of quality and reliability that is essential for us. We took delivery of both models in the standard specification which is perfectly suited to the various applications, such as tipper and tipper with crane”

Founded in 2000, West Coast Group provides a multitude of services including waste and facilities management through its different subsidiaries. Working with many of the UAE’s best-known organizations and companies, West Coast Group operates a fleet comprising almost a thousand vehicles in total, ranging from specially designed trucks that are used to collect municipal waste to road sweepers and logistics and support vehicles.

Commercial Director of Renault Trucks Middle East, Guillaume Zimmermann, said: “This new deal with West Coast re-emphasizes the confidence that the country’s leading fleet management companies have in Renault Trucks’ vehicle line-up. We have extended experience in the waste management industry and our products are perfectly suited to the needs of our partners, and, we have the ability to customize our vehicle to ensure they get the most out of our trucks.

Across the Middle East, Renault Trucks supplies transport professionals with a wide range of services and vehicles, ranging from 2.8 to 120 T, that are adapted to local and regional distribution, construction and long-distance activities. Globally renowned for being sturdy and reliable, with low fuel consumption that delivers greater productivity and enhanced operating costs, the model line-up includes D, C and K ranges.





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